Ride for the one who started it all 🏂❄️   On March 14, we’re joining riders around the world to celebrate the life and legacy of Jake Burton Carpenter, the visionary who helped shape snowboarding into the sport and community we know today.   Join us for A Day for Jake. Start the morning with a rider’s breakfast, load up the Sunburst Express for a group ride to Beacon Basin, and finish the day with an après celebration. However you ride, ride for Jake.   Click the link in our bio for more details.  Big thanks to our event partners: burton thetruthskateandsnowkamloops_ bottomsbar elevationbikeskiboard 📸 kjmill3r   #RideOnJake #SunPeaks #SnowboardingCommunity