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Make these cleansing favorites part of your routine with special savings happening now at @qvc. Link in bio to shop Confidence in a Cleanser, Miracle Water and more. Hit ❤️ if you use IT on the daily🙋🏻‍♀️#itcosmetics
Get back into your routine with lashes and liner- Superhero products that truly save the day🖤 #itcosmetics
Real beauty is in the EYES of the beholder😍 Superhero Mascara and Superhero Liner are both 50% OFF @ultabeauty, today only! ➡️SWIPE RIGHT➡️ to see our Account Associate Jaclyn use both in action - Link in bio to shop. #itcosmetics
Shop CC+ Cream your way at @sephora. Choose your finish and shade, plus get so much more including 3 skincare minis - Confidence in a Cleanser, Confidence in a Cream and Bye Bye Under Eye Eye Cream. Visit the link in bio to get your CC+ Cream Customizable Set started now. #itcosmetics
Add some color to your day with special deals happening now at @QVC- Naturally Pretty Romantics Palette, Bye Bye Pores Blush, Je Ne Sais Quoi Lip Treatment, and more🌈 Link in bio to shop. #itcosmetics
The best way to wind down after a stressful day? A spa-like skincare routine that will make your skin relaxed and radiant. Drop a line below telling us your IT nighttime regimen🌙 #itcosmetics
You’ve made CC+ Cream a @sephora favorite and we love you for that💞 Shop your beauty favorite online at #sephora - Link in bio to shop #itcosmetics
SOUND ON🔊 Have you neglected cleaning your brushes lately? BRUSH LOVE is your fast, instant-dry brush cleaning solution. Get a FREE Full Size Brush Love when you purchase a complexion brush on itcosmetics.com with promo code: BRUSHLOVE at checkout now through 3/25 - link in bio to shop.
Want to look more awake? Brow Power Micro is your solution that frames your face and creates the look of symmetry. It’s micro-fine tip mimic the look of brow hairs. Shop Brow Power Micro at an amazing price now @QVC, link in bio! #itcosmetics
At IT Cosmetics we are all about keeping things simple. Our Content Manager Sam shows us her easy morning routine to get ready for video conference calls. See below for products used and visit the link in bio to shop! #itcosmetics ⁣
💗Confidence in a Cream⁣
💗CC+ Cream in Light⁣
💗Bye Bye Under Eye in Light⁣
💗Brow Power⁣
💗Superhero Mascara⁣
💗Je Ne Sais Quoi Lip Treatment in Your Perfect Pink
A consistent skincare routine is a great solution for self-relaxation. Get that spa-like feeling by pairing Confidence in a Neck Cream and Heavenly Luxe Neck and Facial Roller. There’s a great deal on both @QVC, link in bio. #itcosmetics
Beginning today you’ll find your must-have beauty products at super steal prices exclusively on @QVC! Stock up on your IT favorites including Bye Bye Under Eye, Bye Bye Foundation, Bye Bye Pores Pressed, Bye Bye Foundation Powder and more- all available at QVC.com. Let the IT Girl Celebration begin- Link in bio to shop now.
You’ve made these products IT favorites, and both are part of your Today’s Special Value on @QVC. You’ll get two Your Skin But Better CC+ Creams and a Heavenly Skin CC+ Skin-Perfecting Brush- a $127 value, yours for under $50. Watch LIVE on-air now and all throughout the day or buy it on QVC.com - Link in bio to shop now. #itcosmetics
✨IT’s Your Dream Sleep GIVEAWAY✨We’ve partnered with @barefootdreams and @qvc to bring you a dreamy giveaway- just in time for Daylight Savings and National Sleep Day on Friday!😴 5 lucky winners will win IT Cosmetics’ NEW Confidence in Your Beauty Sleep, Confidence in a Cream and a “Beauty Sleep in Progress” sleep mask, PLUS a Waffle Throw Blanket from Barefoot Dreams- a $242 value! 🌙

HOW TO ENTER:
💜Follow @itcosmetics, @barefootdreams and @qvc on IG
💜 “Like” this giveaway post
💜Comment below using #ITsYourDreamSleepSweepstakes and don’t forget to tag 2 friends!

Contest ends 11:59pm EST on Friday 3/13. Winners will be notified via Instagram Direct Message. No purchase necessary, void where prohibited. Must be 18+ to enter. US residents only. For full rules, visit the link in our bio for further details. Sleep well! 💤 🌙 #itcosmetics
IT's happening this weekend at @ultabeauty! Visit your local #UltaBeauty location between Friday 3/6 - Saturday 3/7 to discover Bye Bye Foundation Oil-Free and experience in-store makeup application, photo opps and more! See you this weekend XOXO #itcosmetics
Smooth makeup-ready skin in three easy steps? Believe IT!
1️⃣Sweep on Bye Bye Pores Leave On Solution with cotton pad to smooth and mattify
2️⃣Apply Confidence in a gel lotion for oil free weightless hydration
3️⃣Finish with Your Skin But Better Primer+ to smooth and extend makeup
Shop this set only at @sephora, link in bio! #itcosmetics
Your NEW #ITBrushesForUlta brushes have landed! ✈️ Discover Your Passport to Travel Brush Set and Airbrush Flawless Highlight Brush #140- available NOW at @ultabeauty, link in bio to shop. #itcosmetics
Skip the day, but not your liner! NEW Superhero No Tug Gel Eyeliner combines what you love about Superhero Liner and your original No-Tug Anti-Aging Gel Eyeliner to achieve precise application without tugging on your eyelids. Experience super smooth-glide, super pigment-power, and super all-day wear! Duo liners are available NOW at @hsn! #itcosmetics
Dip into Secret Sauce to experience IT's skin-loving benefits:
☑️COLLAGEN to support elasticity for more youthful-looking skin
☑️PEPTIDES to reduce the appearance of fine lines + wrinkles
☑️HYALURONIC ACID to lock in moisture and hydration
Visit the link in bio to shop at @sephora! #itcosmetics
You GLOW girl✨ CC+ Cream Illumination is everything you love about the original with a boost of radiance for your most natural finish. Shop IT and your favorITe brushes at @Sephora! (link in bio) #itcosmetics
@Sephora's got your Secret Sauce hack to glowing skin! "Mix a dab of Secret Sauce with your foundation and apply. Your skin will look and feel hydrated and more youthful." -@Sephora Review, intrepidGin. Visit the link in bio to discover more reviews! #itcosmetics
⭐️ LASH-TASTIC GIVEAWAY⭐️ IT’s #NationalLashDay and we’re giving you the chance to win A YEAR SUPPLY of your favor-IT-e mascaras! 10 lucky winners will win a one-year supply of @itcosmetics mascaras, including 6 Superhero Mascaras and 6 Lash Blowout Mascaras. 💕⁣
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HOW TO ENTER:⁣
🖤 Follow @itcosmetics on Instagram⁣
🖤 “Like” this post⁣
🖤 Comment your favorite IT mascara below, tag 2 friends and include #ITsLashDaySweepstakes for a qualifying entry⁣
🖤 Bonus Entry: Add this giveaway post to your Stories and include #ITsLashDaySweepstakes ⁣
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Contest ends 11:59pm EST on 2/19. Winners will be notified via Instagram Direct Message on 2/25. No purchase necessary, void where prohibited. Must be 18+ to enter. US residents only. For full rules, visit the link in our bio. ✨⁣ #itcosmetics
We're feeling and looking SO alive thanks to a day off and Bye Bye Under Eye! Get yours at @ultabeauty now through 2/29 and receive 40% off. Link in bio to shop. Happy Monday 🙃 #itcosmetics
Our friends at @Skincare put your beauty sleep must-haves together for your chance to win! IT includes: Confidence in Your Beauty Sleep and Confidence skincare favorites PLUS a Slip Silk Pillowcase! The contest runs through 12:00pm EST on 2/26/20. Visit the link in bio to enter NOW! #itcosmetics
❣️GIVEAWAY❣️ IT’s #GalentinesDay and we’re celebrating all the gal-pal love! 14 lucky winners will receive Pillow Lips in their favorite shade in both Cream + Matte AND 1 grand prize winner will receive Pillow Lips PLUS a Heavenly Luxe 5-Piece Must-Haves Brush Set + Luxe Travel Case! 💕

HOW TO ENTER:
💞 Follow @itcosmetics on Instagram
💞 Tag 2 Galentines in the comments below and include #MyVdayPoutSweepstakes
💞 Visit the Pillow Lips product page on itcosmetics.com (link in bio or tap the image) and use the Virtual Try-On tool to take your Pillow Lips selfie wearing your favorite shade
💞 Upload your Pillow Lips selfie to Instagram (Feed OR Stories) tagging @itcosmetics and including #MyVdayPoutSweepstakes and the name of the shade you are wearing

Visit our Stories for a demo on how to enter! Contest ends 11:59pm EST on 2/14. Winners will be notified via Instagram Direct Message on 2/18. No purchase necessary, void where prohibited. Must be 18+ to enter. US residents only. For full rules, visit the link in our
A match made in beauty heaven! 😍 Shop CC+ Cream original at @ultabeauty today 1/26 and you'll get Confidence in a Cream at 50% off in-store and online! Link in bio to shop IT. #ultabeauty #itcosmetics
STRESS: IT can affect your skin in different ways, dryness included. Prevent and restore dry skin with your daytime transforming hydrating super cream, Confidence in a Cream! Get your game-changing moisturizer at @sephora, visit link in bio!
Put your confidence skincare routine to the test! When you shop Confidence in Your Beauty Sleep at @qvc, you'll receive a deluxe 15 ml Confidence in a Cream- perfect to complete your AM + PM skincare routine. #ITsMyBeautySleep #itcosmetics
New Year's Resolution: set a reminder each night to apply Confidence in Your Beauty Sleep- your skin will thank you in the morning! Visit the link in bio to get yours at @ultabeauty! #ITsMyBeautySleep #itcosmetics
Confidence in Your Beauty Sleep is making it’s @QVC debut! Wake up to your most hydrated and restored skin in just 1 sleep. When you shop IT at QVC, you’ll receive a FREE 15ml deluxe Confidence in a Cream with your purchase. Visit the link in bio to shop now! #ITsMyBeautySleep #itcosmetics
@sephora has your IT skincare essentials for winter- formulated with skin-loving ceramides to help restore the skin's natural barrier and hyaluronic acid to retain skin's moisture. Shop online at sephora.com to give your skin what IT needs all season-long! #itcosmetics
Treat Your Skin to IT Best Sellers is your 4-piece skin and lash transforming set to gift or to treat yourself! Including FULL-SIZE Confidence in a Cream and travel sizes of Bye Bye Under Eye Eye Cream, Bye Bye Makeup Melting Balm and Superhero Mascara. Tap the photo to shop IT now at itcosmetics.com! #itcosmetics
🌟GIVEAWAY ALERT!🌟 We’re giving away IT’s Best of 2019 products throughout the year to 10 LUCKY WINNERS! Enter for a chance to win new makeup and skincare favorites- a $222 value!

HOW TO ENTER: 
1. Follow @itcosmetics on Instagram 
2. "Like" this photo 
3. Comment below using #ITsBestOf2019Sweepstakes and tag two friends
4. Bonus Entry: add this post to your Stories and include #ITsBestOf2019Sweepstakes

Contest ends 11:59pm EST on 12/17! 10 winners will be chosen on 1/6/20 and notified via Instagram Direct Message. No purchase necessary, void where prohibited. Must be 18+ to enter. US residents only. For full rules, tap the link in our bio! Cheers to 2019!✨ #itcosmetics
Give the gift of superpower skincare and mascara this holiday season! Your 7-Piece Collection is complete with skin-loving essentials and an eye-opening favorite- a $165 value, yours for $95! Visit the link in bio to shop IT now, exclusively at @ultabeauty! #itcosmetics
#RealResults in one lip-loving swipe! Try-on the whole Pillow Lips shade range before you buy with our virtual tool! Visit the link in bio to get started! #MyLipsAreIT #itcosmetics
When in doubt, put on a red lip! 💋 Try IT on before you buy with our virtual try-on tool, visit the link in bio! 💄Shade: Stellar
The wait is over- your entire Pillow Lips Collection is available NOW on itcosmetics.com! Shop both CREAM and MATTE finishes, each in all 14 high-impact shades. Experience Pillow Lips NOW when you try IT on using the online virtual tool at the link in bio! #MyLipsAreIT #itcosmetics
💄GIVEAWAY ALERT!💄 We’re celebrating the launch of Pillow Lips and want YOU to be one of the first to try IT! 15 LUCKY WINNERS will be gifted the ENTIRE Pillow Lips Collection, including all 14 shades of both finishes- CREAM + MATTE! ⁣
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HOW TO ENTER: ⁣
1. Follow @itcosmetics on Instagram ⁣
2. "Like" this giveaway post⁣
3. Comment below using #MyLipsAreITSweepstakes and tag 2 friends!⁣
4. BONUS ENTRY: Add this giveaway post to your IG Stories and include #MyLipsAreITSweepstakes ⁣
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Contest ends 11/27 at 11:59pm! 15 winners will be chosen on 12/3/19 and notified via Instagram Direct Message. No purchase necessary, void where prohibited. Must be 18+ to enter. US residents only. For full rules, tap the link in our bio.💄 #MyLipsAreITSweepstakes #itcosmetics
Pillow Lips For All. ⁣
💄 14 high-pigment shades for all skin tones and lip types⁣
💄 Infused with collagen, jojoba oil, peppermint oil and sesame seed oil to help combat dry lips⁣
💄 Long-lasting formula leaves lips feeling soft, supple and looking fuller⁣
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Swipe right 👉🏼 to see all 14 shades and shop the Cream range now, exclusively at @qvc! Matte formula coming 12/3 to itcosmetics.com, link in bio to learn more! #MyLipsAreIT #itcosmetics
YOUR LIPS ARE IT. We're so excited to reveal your newest lip-loving innovation- PILLOW LIPS!⁣
💋Lip care meets high-impact color⁣
💋Unique moisture-wrapping formula ⁣
💋14 universally flattering shades⁣
💋2 finishes- CREAM + MATTE⁣
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Shop the full Cream range and exclusive Cream duos NOW online at qvc.com! ⁣Matte formula coming soon to itcosmetics.com on 12/3. Visit the link in bio to learn more about the collection! 💄 #MyLipsAreIT #itcosmetics
Your skincare-squad is at @sephora! IT's Your IT Girl Super Squad includes 7 skincare favorites- a $206 value for $95! Visit your local @sephora or shop IT online at the link in bio. #itcosmetics
💜GIVEAWAY ALERT!💜 IT’s #NationalSinglesDay and we're celebrating YOU! Enter for a chance to win beauty-favorite CC+ Cream, Limited-Edition IT Girl Vol. 3 Palette and Your Brush Magic! Luxe Makeup Brush Gift Set- a $230 value! [Swipe right to see each prize included👉🏼] ⁣
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HOW TO ENTER: ⁣
1. Follow @itcosmetics on Instagram ⁣
2. "Like" this photo ⁣
3. Comment below using #ITsSinglesDaySweepstakes and tag 2 friends⁣
4. Bonus entry: share this post to your Stories!⁣
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Contest ends 11:59pm EST on 11/11! 5 winners will be chosen on 11/13/19 and notified via Instagram Direct Message. No purchase necessary, void where prohibited. Must be 18+ to enter. US residents only. For full rules, tap the link in our bio! Happy Singles Day!💘 #itcosmetics
Your @QVC Today's Special Value IT's Your Season to Give Love 7-Piece Collection includes your full-face essentials! A $230 value, yours for under $80- shop NOW before midnight 12am EST. Head to the link in bio to shop IT! #itcosmetics
Your Today's Special Value is now LIVE on @QVC! IT's Your Season to Give Love 7-Piece Collection is over a $230 value, yours TODAY ONLY for under $80! Visit the link in bio to shop now! #itcosmetics
👻GIVEAWAY ALERT!👻 Trick or Treat your skin to IT this Halloween with skin-loving cleansers! Enter for a chance to win Confidence in a Cleanser + Cleansing Mitt, Miracle Water, Bye Bye Makeup Wipes, and Bye Bye Makeup Cleansing Balm- a $118 value!

HOW TO ENTER: 
1. Follow @itcosmetics on Instagram 
2. ""Like"" this photo 
3. Comment below what your favorite IT cleanser
4. Tag a friend and use #TreatMySkintoITSweepstakes for entry

Contest ends 11:59pm EST on 10/25! 1 winner will be chosen on 10/28/19 and notified via Instagram Direct Message. No purchase necessary, void where prohibited. Must be 18+ to enter. US residents only. For full rules, tap the link in our bio! Have a skin-loving Hallo-ween, IT Girls and IT Guys!🧡🖤 #itcosmetics
💕IT’S GIVEAWAY TIME!💕 We're sharing the love this month with an exciting giveaway! We’ve partnered with our friends at @themjewelers to give 2 lucky winners the chance to win BIG! Both winners will receive the 2019 + 2018 @ultabeauty #ITBrushesforUlta Love is the Foundation Brushes, all 3 CC+ Cream finishes, an IT Cosmetics makeup bag, a @themjewelers Custom “XOXO” Silver Nameplate Necklace and a $250 gift voucher to themjewelersny.com. One winner will be chosen from the @itcosmetics post below and the other will be chosen from @themjewelers giveaway post on their profile.

HOW TO ENTER:
❌ Follow both @itcosmetics and @themjewelers
⭕️ "Like" this giveaway post
❌ Comment below and tag a friend!
⭕️ For an extra entry, share this giveaway post to your Stories!

Contest ends 11:59pm EST on 10/1! 2 winners will be chosen on 10/4/19 via Instagram Direct Message. No purchase necessary, void where prohibited. Must be 18+ to enter. US residents only. For full rules, tap the link in our bio! ❌⭕️❌⭕️, IT Cosmetics + The
Highlight AND hydration in one easy step?! Meet your new illuminating, multi-tasking must-have: Hello Light Cooling Glow Highlighting Sticks! [Tap the link in bio to shop IT on @QVC now! ] #itcosmetics
Bye Bye Pores Leave on Solution is your new sink-side must-have for morning and night! Tune into @QVC at 5pm EST to learn more and see IT in action! Click the link in bio to shop IT! #itcosmetics
*Giveaway Alert* We agree, @makeupdotcom, this feels too good to be true! "In case you missed it, @itcosmetics and @thedrybar made our makeup dreams come true with the launch of Lash Blowout Mascara, and honestly we've never looked better. To celebrate the collab, we're giving you the chance to win a major beauty haul from @itcosmetics and @theydrybar that's almost too good to be true." #itcosmetics
You've made them you're favorites, now IT's time to show them some love! Your IT must-haves are nominated for the @qvc Customer Choice Beauty Awards! Vote for your favorites in every category- Celebration Foundation for Best Powder Foundation, Superhero Mascara for Best Mascara, and many more! Voting is live NOW through Friday, September 6th at 11:59pm EST. Click the link in bio to vote now! Thanks for the love IT Girls and IT Guys! XOXO #itcosmetics